2025
4 Months
Multi-faceted holding company positioning as "a guild house in a real-life MMO RPG." Housing venture investing, private invite-only network, crypto brand incubator, and mobile app development. "Supernormative" aesthetic, American institutional identity without overt patriotism. "If the American government had actually cool websites."
- Extensive discovery process
- Three-category design system: Signage (institutional), Ephemera (underground), Pixel Art ("Rainbow Crush")
- Typography system (Arial + GT America)
- Logo hierarchy (TNC badge + two-star motif)
- Website architecture for gated access
- Token economics strategy
- E-commerce integration planning
Date